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Archive for the 'News' Category

Twitter Weekly Updates for 21-05-2010

Twitter Weekly Updates for 14-05-2010

Google ranks pages by speed

In the last few days Google announced that they have again made changes to their ranking algorithm. That’s the clever mathematical bit of Google that works out how far up (or down), the list your website appears.

Before Christmas we saw a major change which for the first time had Google paying close attention to real time search results. This meant that using platforms such as Twitter and Facebook suddenly had real impact when it came to position on Google’s search pages.

The latest change takes into account the speed with which web pages load and could see slow loading sites falling down in the Google league tables.

Google say that they have made the latest change because their research shows that people prefer to visit websites that load quickly. They also say in their central webmaster blog that the effect of a slow website can be cumulative: that is people remember their experience and are reluctant to repeat it.

I have to say that I agree with Google. If a web experience is poor I have to be pretty keen to persevere. I’m not the only one of course – your customers will be the same. In Google’s own words ‘faster sites create happy users’.

The good news is that Google have said that the most important criteria for search ranking is still the relevance of a page to a particular query.

If you want to test the speed of your website (or ours for that matter), you can do it here at WebPagetest.

Ursus Media produce usable, accessible, beautiful and, let’s be honest, pretty speedy websites and they’re all handcrafted here in sunny Swindon. Feel free to get in touch and if you’re in need of a new website take a look at our latest offer.

News: new offices for Ursus Media

Well here we are in our shiny new office. Just waiting for the phones to be connected and the Wi-Fi router in the corner to burst happily into life.

We’re delighted to have been able to make this move already as it signals the steady growth of Ursus Media in Swindon, a town fast becoming a creative hub for digital media business on the M4 corridor.

You can now find Ursus Media at: -

Ursus Media
The Shaftesbury Centre
Percy Street
Swindon
Wiltshire
SN2 2AZ

Our new phone number is 01793 554900 and will be live from Tuesday 23 March or you can contact us via the website as usual.

Kiddicare – eCommerce Perfection?

Spending our days working on the internet we deal with a lot of businesses online and sometimes we’re left feeling a little cynical and thinking ‘wow… you could really do with our help’.

Every so often though we find a company that operates so well online we’re left speechless and wondering why every online business isn’t that good.

Kiddicare Kiddicare is just such a business. We haven’t been involved in any part of their operation but when we see something done really well we’ll talk about it here. Although the Kiddicare website leaves a little bit to be desired (in my opinion) it does work and the entire process from finding the right product to despatching the items right through to delivery and, in fact, beyond is superb.

The story unfolds below:

  1. Monday 25th January 2010 at 10:15pm: Order placed. Email order confirmation recieved immediately.
  2. Tuesday 26th January 2010 at 7:15pm: Text confirmation (not email), stating that the goods had been despatched and would be delivered the next day.
  3. Tuesday 26th January 2010 at 7:20pm:  Email confirmation as above.
  4. Wednesday 27th January at 8:26am: Email received stating that the order was out for delivery. A tracking code was included so that we could keep an eye on it ourselves.
  5. Wednesday 27th January 2010 at 8:26am: Text confirmation that the order was on the couriers van. This included an option for changing the delivery day simply by replying to the text message.
  6. Wednesday 27th January 2010 at 9:05am: Online tracking stated that delivery would be with us in a one hour slot between 12:22pm and 1:22pm.
  7. Wednesday 27th January 2010 at 12:42pm: Order arrives at home in Swindon, complete and in perfect condition.

So can you see why this was such a great experience? It’s not because the order was delivered the next day. It’s not because they were the cheapest supplier. Dealing with Kiddicare was a great experience simply because their communication to us, the customer, was superb. They’ve joined the whole process up from order to delivery and they keep the customer informed at every stage.

So if you’d like to be as good as Kiddicare and would like some help with eCommerce or online marketing; feel free to get in touch with us.