Bounce rate – the most useful metric?
Web analytics tools can deliver a vast amount of information to you about your website and your business. Arguably one of the most useful metrics is the bounce rate. Bounce rate tells you about visitors who have literally ‘bounced’ away without visiting any other parts of your site.
A great way to measure the quality of ...continue reading
Google ranks pages by speed
In the last few days Google announced that they have again made changes to their ranking algorithm. That’s the clever mathematical bit of Google that works out how far up (or down), the list your website appears.
Before Christmas we saw a major change which for the first time had Google paying close attention to real time ...continue reading
iPhone lessons for web design – be like Steve Jobs
Why is the iPhone so great while all others lag behind?
Is that a controversial question? Yes, probably, but you see I’ve used a lot of smart phones. I’ve also worked in the digital media business for a long time. You could say that I’ve been around the block. You can take it from me (and ...continue reading
7 Reasons to blog for business
From a business point of view there are lots of good reasons to write a blog. The best business blogs give their readers a more personal perspective on sometimes impersonal corporations and allow them to engage in real dialogue with those in charge. A good blog can foster a loyal following of fans that will ...continue reading
News: new offices for Ursus Media
Well here we are in our shiny new office. Just waiting for the phones to be connected and the Wi-Fi router in the corner to burst happily into life.
We’re delighted to have been able to make this move already as it signals the steady growth of Ursus Media in Swindon, a town fast becoming a ...continue reading
