Kiddicare – eCommerce Perfection?
Spending our days working on the internet we deal with a lot of businesses online and sometimes we’re left feeling a little cynical and thinking ‘wow… you could really do with our help’.
Every so often though we find a company that operates so well online we’re left speechless and wondering why every online business isn’t that good.
Kiddicare is just such a business. We haven’t been involved in any part of their operation but when we see something done really well we’ll talk about it here. Although the Kiddicare website leaves a little bit to be desired (in my opinion) it does work and the entire process from finding the right product to despatching the items right through to delivery and, in fact, beyond is superb.
The story unfolds below:
- Monday 25th January 2010 at 10:15pm: Order placed. Email order confirmation recieved immediately.
- Tuesday 26th January 2010 at 7:15pm: Text confirmation (not email), stating that the goods had been despatched and would be delivered the next day.
- Tuesday 26th January 2010 at 7:20pm: Email confirmation as above.
- Wednesday 27th January at 8:26am: Email received stating that the order was out for delivery. A tracking code was included so that we could keep an eye on it ourselves.
- Wednesday 27th January 2010 at 8:26am: Text confirmation that the order was on the couriers van. This included an option for changing the delivery day simply by replying to the text message.
- Wednesday 27th January 2010 at 9:05am: Online tracking stated that delivery would be with us in a one hour slot between 12:22pm and 1:22pm.
- Wednesday 27th January 2010 at 12:42pm: Order arrives at home in Swindon, complete and in perfect condition.
So can you see why this was such a great experience? It’s not because the order was delivered the next day. It’s not because they were the cheapest supplier. Dealing with Kiddicare was a great experience simply because their communication to us, the customer, was superb. They’ve joined the whole process up from order to delivery and they keep the customer informed at every stage.
So if you’d like to be as good as Kiddicare and would like some help with eCommerce or online marketing; feel free to get in touch with us.
